When we met the gorgeous Ms Cole recently she told us she wasn't sure about going blonde, saying it just "didn't suit her olive skintone," so we're not sure what she was thinking when she decided to wear this platinum wig on the set of her new music video for 3 Words. We think this hairstyle change is simply a marketing ploy just to grab some headlines (erm, and it's working)! Save the way-out stuff for Lady Ga Ga Chezza, you're much better as a brunette...
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